Analysing Digipaks - Drake

Drake - Take Care

Front Cover

 This is a medium shot of drake sat down with gold chains on. He is also not looking directly at the camera. The only piece of text on this front cover is the name of the album which is Take Care. This image sets the theme for the album cover as it seems to be set in a wealthy mansion.

Inner Digipak Panel

 This shot is a close up of Drake lighting up a cigar. the fact that he is smoking a cigar presents the idea that he has a 'Bad boy image' which could relate to his music and suggest the genre of Rap and R&B. This connects to the overall theme of it being set in a wealthy mansion.

Further Inside The Digipak

This page highlights the song names and also underneath them it has a brief description of the people who played a part in the production of the song. This appears more beneficial to the business side of the album rather than the entertainment of the audience. The background image again fits in with the wealthy mansion setting.

Dedications Page

This particular part of the digipak is a whole page dedicated to all the people that have supported him through his journey up the music food chain. The background image is a close up of an owl ornament. This owl has two meanings as it suggests that Drake is a wise character but it is also the symbol of Drakes very own record label OVOXO. 

Poster Page 

This page i feel outlines Drakes superstar persona as the poster is intended to be hung up in his fans bedroom wall whilst listening to his music. The ratio between text and image is that there are more images, this suggests that due to his fame, wealth and success, his images can do the talking.

End Credits

You could say that this credits page acts like a filler for the digipak as this is again here purely for business purposes. It also gives chance again for Drake to shine light on the people who contributed to the creation of this album.

Back Cover

The back cover has a list of all the track titles which is in gold with the black background which keeps a good consistency and also fits in with the whole theme of the digipak. The sponsors at the bottom of the digipak highlights Drakes record label and further promotes it.